Health and fitness
Websites for health and fitness.
Somebody is worried about themselves or somebody they love, and they are reading carefully. Tone does more work here than on any other kind of site.
What a visitor wants
What the first appointment involves, what it costs, and who they will see.
WHERE THE WORK HAPPENS
Where the work happens varies, so the page says which it is rather than leaving somebody to guess.
HOW IT IS PRICED
Prices are normally published in this field, and a site that hides them loses to the one that does not.
The common mistake
What sites in this field usually get wrong.
Marketing language. Words like transformative and holistic journey read as selling to somebody in pain, and the practices that convert best sound like a person explaining what will happen.
Proof
The registrations customers in this field look for.
Where you hold one of these, it goes on the page with the registration number beside it so anybody can check it. Where you do not, nothing goes on the page. We never write an accreditation you did not give us.
CIMSPAREPsCSPHCPCBACPGOsCGCC
Covered
23 trades in this category.
Personal trainer, Sports massage therapist, Physiotherapist, Yoga teacher, Pilates instructor, Nutritionist, Osteopath, Counsellor, Swimming teacher, Acupuncturist, Podiatrist, Hypnotherapist, Private GP clinic, Pharmacy, Funeral director, Chiropractor, Optician, Dentist, Home care agency, Hearing aid audiologist, Gym and fitness studio, Speech and language therapist, Occupational therapist.
Typical pages
What a site in this field usually needs.
A starting point rather than a fixed list. What you actually get is decided by your own answers, which is the whole reason we ask them first.
One to one sessionsGroup sessionsOnline sessionsAssessmentsPackagesCorporate work
Other fields
Not what you do?
Building and construction, Home services, Outdoor and grounds, Cleaning, Motor, Building technology, Beauty and wellbeing, Professional services, Events and creative, Pets and animals, Childcare and education, Food and drink, Transport and logistics.